Why You Should Promote Wine in Your Restaurant

In this blog, we will explore why the promotion of wine in your restaurant is so important, and how, if done correctly, this can help your business to flourish.

If you are running a restaurant, chances are, you are already reasonably familiar with wine. Let’s face it, wine and food create perfect harmony. Whether you prefer traditional food and wine pairings or like to think outside the box with unconventional options, promoting wine effectively can elevate your restaurant’s profile. Here are a few of our thoughts on why you should be promoting wine in your restaurant.

Another Selling Point

Having a well-crafted wine list in your restaurant is a great look for your business. It adds a certain level of sophistication, enhances your guests’ experience, and becomes another talking point for your guests. It also allows you to tell a story about your food and wine.

For instance, if you have a French restaurant, you can focus on offering wine from every major wine region in France. Tell people a little about the region, and what makes the wine from that region stand out. This not only adds depth to your menu but also engages your customers, making their dining experience more memorable. People will be impressed with your knowledge and are more likely to recommend you to their friends and family.

Furthermore, having a good wine presence in your restaurant will attract those who are familiar with wine and enjoy engaging in conversation about it. A strong wine offering can become a cornerstone of your restaurant’s reputation, attracting connoisseurs and casual wine drinkers alike.

The Importance of Wine Training

To maximize the benefits of promoting wine in your restaurant, it is essential to invest in wine training for your staff. A knowledgeable staff is more comfortable recommending wines, engaging with guests, and suggesting wine and food pairings, which can significantly enhance the dining experience.

Providing basic wine training can cover essential topics such as understanding different wine varieties, regions, and how to pair wines with specific dishes. But why stop there? With the rise of online learning, there are now comprehensive resources available that can take your staff’s wine knowledge to the next level. One such resource is our Wine Academy, which offers courses and information specifically designed to educate hospitality professionals about wine.

Investing in this training not only boosts your staff’s confidence but also increases their ability to upsell, which can directly impact your profits. When your team can speak confidently about your wine offerings, they are better equipped to guide customers towards higher-end selections, creating a more personalized and profitable dining experience.

Helps Your Profits

A restaurant is a business, and wine is good for business. Promoting wine in your restaurant can have a tremendously positive effect on your restaurant’s profits. First of all, selling wine in your restaurant should increase your overall sales. Coupled with the fact that alcoholic beverages are generally the highest marked-up products in the restaurant, it makes sense to promote wine in your restaurant.

Secondly, research suggests that tables which order wine generally have larger overall dining bills and tend to order more appetizers and desserts. Wine enhances the dining experience, encouraging guests to indulge in a full-course meal, which naturally boosts your revenue. So make sure people are enjoying their wine at your restaurant, and you’ll see a direct impact on your profits.

Lastly, guests who enjoyed their stay tend to leave more tips for your staff, which in turn boosts employee satisfaction and retention. Happy employees are more likely to provide excellent service, creating a positive feedback loop that benefits everyone involved.

Will you start to promote wine in your restaurant?

Promoting wine in your restaurant is not just about adding another item to your menu; it’s about enhancing the entire dining experience. A well-thought-out wine program can elevate your restaurant’s reputation, engage your customers, and significantly increase your profits. Investing in staff training and leveraging online resources like learn.ewga.net ensures that your team is well-prepared to make the most of your wine offerings.

If you need help with promoting wine at your restaurant and would like to talk to someone about your wine requirements, please do not hesitate to get in touch with us!

Via telephone, by calling 01524 737 100 or email [email protected]